
Stop pitching like it’s 2012: The new rules for growth – with Duncan Wood (ENGL) | #36
Why do so many agencies struggle with their own marketing?
In this episode, our colleagues talk to Duncan Wood, Managing Director of Growth at Ingenuity, who’s seen it all – from standout pitches to underwhelming performances.
He shares what brands really think about agencies but rarely say – and why first impressions often matter more than the best creative concept. Today, sharp positioning, smart casting, and real substance are what it takes to win new business.
How much patience does growth really require? How do agencies stand out in a crowded pitch? And how can value replace tired marketing clichés?...