Agency Life Deutschland by Teamleader

What makes sports marketing different from any other industry? In this episode, our colleagues speak with Sharon Bennett, Head of Client Services at WePlay – the agency behind some of the biggest names in global sports.

Sharon shares what it takes to work at the fast pace of elite clubs like Paris Saint-Germain, how to win clients’ trust when everything changes by the season, and why emotion, agility, and data must go hand in hand.

How do you balance long-term brand building with short-term results? What do sports brands expect from their agency partners today? And what does the future...

Why do so many agencies struggle with their own marketing?

In this episode, our colleagues talk to Duncan Wood, Managing Director of Growth at Ingenuity, who’s seen it all – from standout pitches to underwhelming performances.

He shares what brands really think about agencies but rarely say – and why first impressions often matter more than the best creative concept. Today, sharp positioning, smart casting, and real substance are what it takes to win new business.

How much patience does growth really require? How do agencies stand out in a crowded pitch? And how can value replace tired marketing clichés?...

Erfolg, Wachstum, Applaus – doch was passiert, wenn das Wachstum mehr Energie frisst, als es gibt? Yves Rahm hat genau das erlebt. Heute weiß er: Nicht jeder Gipfel ist es wert, bestiegen zu werden.

In dieser Folge sprechen Chris und Jona mit dem ehemaligen Gründer der Pixelschickeria – und heutigen Inhaber von Yves & Co. Warum hat er alles hinter sich gelassen? Was bleibt von der alten Agenturwelt – und was will er nie wieder?

Yves nimmt uns mit in die Hochphase seiner Agentur, erzählt von Wachstum, Grenzen – und vom mutigen Schritt, loszulassen. Heute setzt er auf Klarheit, kleine...

Creating ads that people actually want to watch is a challenge in itself. But making ads that go viral and get shared in group chats? That’s next level. And that’s exactly what Studio B does every day. The UK-based, creator-led agency was founded by YouTuber Brandon B, who knows a thing or two about virality with his 16 million followers.

In this episode, Studio B’s Business Director Dean Joffe shares how to build a business around one core belief: entertainment first, sales second. What does it take to create ads that don’t feel like ads – but like content people...